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  1. Take 44 / NextAgency
  2. Using NextAgency Articles
  3. Sales and Marketing

Sales and Marketing

Follow New articles New articles and comments
  • Retention Page: Upcoming Renewals, Aging Off and Benefit Eligibility
  • Receiver fields
  • Identify Cross-Selling Opportunities
  • Launching and Managing Email Campaigns
  • The Pipeline View
  • NextAgency: Sales
  • NextAgency: Census

Sales and Marketing

Follow New articles New articles and comments

Tools useful for marketing and sales

  • The Retention page is a worklist of the clients who need your attention soon: policies coming up for renewal, people aging off their coverage, and employees about to become eligible for benefits. Instead of running a report and then hunting down each case, you can see what's coming, act on it, and clear it from the list, all from one page.

    Prefer to watch? See the Using the Retention Page video.

    To open it, click Retention (the shield icon) in the left navigation. It's also listed under Fast Access.

    The Retention page, with the Looking ahead window, the three tabs and the Upcoming Renewals list


    The three tabs

    Tab What each row is Who or what appears
    Upcoming Renewals A policy Current policies whose renewal date falls in the window, plus renewals that have already passed while the policy is still current
    Aging Off A person on a case Individual clients, employees and spouses turning 65, and dependent children turning 26
    Benefit Eligibility An employee on a group case Employees whose benefit waiting period ends in the window

    Each tab shows how many records it holds for the window you've chosen and when the next one is due (for example, next in 16 days). Every tab lists the soonest event first.


    Choose how far ahead to look

    Looking ahead, at the top of the page, sets the window for all three tabs at once. Choose Next 30 days, Next 60 days, Next 90 days or Next 120 days, or click Custom to pick your own date range (up to one year).

    The Looking ahead options

    The tab counts and the list always describe the same window, so when you widen it, the counts go up with it.


    Upcoming Renewals

    This tab lists each policy whose renewal date falls inside the window, soonest first. A renewal date that has already passed while the policy is still current isn't dropped: it stays at the top of the list in red, with how many days overdue it is (renewals more than a year overdue are left off).

    Upcoming Renewals, with an overdue renewal at the top

    The default columns are Case, Renewal date, Product type, Sales status, Stage and Scheduled comp (the policy's expected annual compensation, or Not recorded when its Compensation tab is empty).

    When you're ready to roll a policy into its next plan year, see Renewing Benefits.


    Aging Off

    This tab lists people reaching an age that changes their coverage:

    • Turning 65 (the move to Medicare): individual clients, group employees and their spouses, and dependents recorded as a spouse.
    • Turning 26 (aging off a parent's plan): dependents recorded as a child, son or daughter.

    Click Turning 65 or Turning 26 to see just one group, or All to see both. The default columns are Turning, Person, Role, Case, Milestone date, Days remaining, Stage and Sales status.

    The Aging Off tab, with the Turning 65 and Turning 26 filters

    Ages come from the birthdates on your cases, employees and dependents, so a person without a birthdate won't appear here.


    Benefit Eligibility

    This tab lists employees on group cases whose waiting period ends inside the window, with the date they become eligible. The eligibility date is worked out from the employee's start date and the Eligibility Period on the case's benefits; if a group has plans with different waiting periods, the employee's earliest date is used.

    The default columns are Employee, Case, Eligibility date, Days remaining, Waiting period, Stage and Sales status.

    The Benefit Eligibility tab

    An employee needs a start date, and the benefit needs an Eligibility Period, for the employee to appear.


    Search, filter and sort

    • Search: type in Press Enter to Search and press Enter. On Upcoming Renewals it matches the case name, the case owner, the stage and the product type; on Aging Off it matches the person, the case and the role; on Benefit Eligibility it matches the employee and the case.
    • Filters: click Filters to open the same filter panel you use on the Cases/Policies page. Upcoming Renewals uses the Policy View filters, because each row is a policy. Aging Off and Benefit Eligibility use the Case View filters, because each row is a person on a case. You can save a filter by name and reopen it later from Open Saved Filters; each tab keeps its own saved filters.
    • Sort: click any column heading to sort by it. Click again to reverse the order.

    Choose your columns

    1. Click the gear icon next to Filters.
    2. Check the columns you want to see, up to 10. Each tab offers its own columns first, under Retention, then the same columns as the matching Cases/Policies view: the Policy View's for Upcoming Renewals, the Case View's for Aging Off and Benefit Eligibility.
    3. Click Save.

    To go back to the tab's default columns, click the reset icon at the top of the Columns window.

    The Columns window for Upcoming Renewals

    Your view is saved for you

    The page remembers how you left it: your Looking ahead window, and each tab's columns, filters, sort order and page size. They're saved to your user, so the page opens the same way next time, on any computer. Other users keep their own settings.


    Act on a row

    Click Actions on any row:

    Action What it does
    Create task Opens the case's New Task window, without leaving the page
    Log note Opens the case's New Note window
    Send email Opens a NextMail email to the case. If your NextMail account isn't connected, the menu says so and links to NextMail
    Snooze Hides the row for a number of days you choose
    Dismiss Hides the row for good
    Open case Opens the case in a new browser tab

    A row's Actions menu

    You can also change a case's stage right from the Stage column, the same way you do on Cases/Policies.

    Snooze and dismiss

    Once you've handled a row, clear it from the list so the page shows only what still needs work.

    • Snooze: enter how many days to hide the row (1 to 365) and click Snooze. When the snooze ends, the row comes back if it still qualifies.

    The Snooze window

    • Dismiss: hides the row for good. Dismissing applies to that one event only: next year's renewal of the same policy appears as a new row.

    Snoozing and dismissing apply to everyone in your agency, not just you, and each one is recorded in the case's activity.

    To act on several rows at once, check them (or use the checkbox in the header row to select the whole page) and choose Bulk Actions > Snooze or Dismiss.

    Bring a row back

    Click Snoozed or Dismissed to see the rows hidden from the list, who hid them, when, and (for a snooze) until when. Click Actions > Restore on a row, or select several rows and choose Bulk Actions > Restore, to put them back on the list. Click the same button again, or All, to go back to the list.

    The Snoozed list, showing who snoozed the row and until when


    Who sees what

    • Each user sees only rows from cases they have access to, the same as on Cases/Policies.
    • Snoozed and dismissed rows are hidden for the whole agency.

    Common questions

    Why isn't a renewal showing up? The policy has to be current, have a renewal date inside your Looking ahead window, and not be snoozed or dismissed. Check the Snoozed and Dismissed lists, and try a wider window.

    Why is a renewal from last month still listed? A renewal that has passed while the policy is still current stays on the list, marked overdue, until you renew the policy, update its dates, or snooze or dismiss the row. See Renewing Benefits.

    Why isn't someone turning 65 on Aging Off? Check that their birthdate is filled in on the case, employee or dependent record. For dependents, the relation needs to read as a spouse (for 65) or a child, son or daughter (for 26).

    Why isn't a new hire on Benefit Eligibility? The employee needs a start date, and at least one of the group's benefits needs an Eligibility Period.

    If I snooze a row, will my coworkers still see it? No. Snoozed and dismissed rows are hidden for everyone in the agency. Anyone can find them again under Snoozed or Dismissed and restore them.


    Please contact our support team if you have any questions.

  • NextAgency enables you to utilize Receiver Fields, also known as "tokens." These are placeholders enclosed in curly brackets, such as {{Group DBA}}, that dynamically pull relevant information.

    You can incorporate Receiver Fields into your Email Templates and Email Campaigns for personalized communication.


    Additionally, the Receiver Fields option is available next to the Title field when setting up a Workflow Task.




    Receiver Fields make it easy to personalize and automate your workflows, ensuring a seamless and efficient user experience.

    If you need help or have any questions, feel free to reach out to our support team.




  • The "Potential Product Type" filter helps agencies efficiently find cross-selling opportunities by identifying clients lacking specified coverage types. The Potential Product Type filter will display case records where, for the selected policy type(s), the client does not have any policies with a status of Current or Future. Cases who previously had the selected policy type(s), but don't now, will be visible because they may wish to add it moving forward.

    You can use the field to simply view these cases (on the Cases/Policies page), to generate a list (using the Cases report), to generate email campaigns and to fine-tune workflows. Here's how:


    1. Cases/Policies page: From the Cases/Policies page. click on the 'Filters' option. Within the Benefits section, select specific coverage(s) in the field labeled Potential Product Type. This will generate a list of cases currently without the selected product types.

     

     

    2. Reports: You can generate a list of these cases in Excel by using the Potential Product Type filter when running a Case report.

     

    You can display missing benefits by including the Potential Product Type field in the columns you select for your Case report.




    3. Email Campaigns: The Potential Product Type filter can be used to finely tune email campaigns when cross-selling with the Potential Product Type filter. For example, you can select existing clients who have medical coverage with Acme Insurance, but not dental or life policies.




    4. Workflows: You can also create a drip marketing campaigns or remind your team to reach out to clients by employing the Potential Product Type field in a Workflow.

     

    If you have any questions, please reach out to our support team.

  • NextAgency enables you to reach your clients with email campaigns. This article explains how to use our email campaigns with your agency’s CRM data to target your clients, improve customer retention, drive sales, and achieve effective marketing results.

    Introduction to Setting Up Email Campaigns with NextMail Integration  

    1. In the navigation pane, click Fast Access >Email Campaigns.

    NextBroker_Emails_01.png

    1. At the top of the Email Campaigns page, you can view some Quick Statistics about your previous email campaigns, such as the number of sent emails, spam emails, and bounces both for all the time and today.

    NextBroker_Emails_02.png

    Linking Your Email to Email Campaigns

    1. To link an email account, below the Quick Statistics section on the right, click Manage Emails.

    NextBroker_Emails_03.png

    1. The Campaign Emails page opens. In the upper-right corner of the page, click New.
    2. In the Add Email popup that opens, enter your email account, and then click Add.

    NextBroker_Emails_12.png

    1. You will receive a verification email to the address that you have just entered. Go to that email’s inbox, open the verification email, and then verify your address. Note: If you do not see the verification email, please check your Spam or Trash folders.

    Creating Your Email Campaign 

    1. Having set up and verified your email, you can add a new email campaign. Below the Quick Statistics section on the right, click Add Email Campaign.

    NextBroker_Emails_13.png

    1. It is now a three-step process to edit, manage, and schedule your campaign. First, choose a name for your email campaign, describe it, and then click Continue.

    NextBroker_Emails_04.png

    Customizing and Editing Your Email’s Details

    1. Second, set up your email message. Specify the sender and the recipient in the From and To fields, accordingly. Note: For email recipients, you can choose either a Primary Contact, Administrator Contact, or Lead.

    NextBroker_Emails_05.png

    Personalizing Your Email 

    1. Now enter the email subject. In the body of the email, we have integrated some simple Receiver Fields so that you can make your emails seem more personalized and unique. For example, you can add such personalized fields as First Name, Last Name, Broker of Record, and more. Having entered the email’s text body and edited it to best reflect your agency, click Continue.

    NextBroker_Emails_06.png

    Sending Your Email with Time-Driven Precision

    1. The last step of setting up your campaign is scheduling. On this page, you will be able to schedule your email to be sent at a specific time.

    NextBroker_Emails_07.png

    Customizing Your Email Campaign for Optimal Results

    1. Finally, filter your campaign so that it will reach only the specific cases or clients. We have built robust filtering tools so you can make decisions and send emails to your clients at a granular level. You can filter by client name, date of birth, renewal date,  specific product type, and more.

    NextBroker_Emails_08.png

    Reviewing Your Campaign 

    1. Having set up all of your filters, in the upper-right corner of the Filters pane, click Calculate Case Count to see how many cases will be affected/emails will be sent out.

    NextBroker_Emails_14.png

    NextBroker_Emails_09.png

    Finalizing Your Campaign

    1. Now, scroll to the very bottom of the screen and click either Publish Live or Save as Draft. If you decide to save your campaign as a draft, you can easily come back to the Email Campaigns page, click the Actions button next to the draft campaign, and then select Set to Active.

    NextBroker_Emails_10.png

    NextBroker_Emails_15.png

    Viewing Your Campaign’s Performance

    At the top of the Email Campaigns page, you can view some quick statistics about your previous campaigns, such as the number of sent emails, spam emails, and bounces both for all the time and today.

    NextBroker_Emails_11.png

  • Introducing Pipeline View for Sales Pipeline Visualization

    With the advent of Pipeline view, navigating the intricacies of the sales pipeline takes on a whole new dimension. To access the Pipeline view, simply click on 'Pipeline' either from the Cases/Policies page or directly from the blue navigation pane.





    1. Toggle Between List and Grid Displays

    Users can seamlessly switch between list and pipeline displays in the Cases view of the Cases/Policies page, providing them with the freedom to choose the layout that best suits their workflow.

    2. Customizable Views

    The Pipeline view allows for the designation of default views. This means users can handpick the sales status and stages they wish to see upon landing on the page, streamlining their workflow from the get-go. After clicking on the Pipeline, please click on the 'Settings' icon to select the Sales status and Stages. Please note that you can select one Sales Status and up to 5 stages.





    4. Intuitive Card Layout

    The grid view's card layout offers a wealth of essential information, including Case Name, Broker, Date Created, and Days in Current Stage, providing users with a comprehensive overview at a glance.




    5. Drag-and-Drop Functionality

    Updating stages has never been easier. Users can effortlessly drag-and-drop tiles from one grid column to another.

     

  • On the Sales tab within a Case, you can view and edit related quotes, proposals, and enrollment kits.  To quickly access the Sales page, find the Case record in the table and click Actions > Sales.

    NextBroker_Cases_17.png

     

    The Sales tab has three sub-tabs.

    • Quotes
    • Proposals
    • Enrollment Kits

     

    Quotes

    The Quotes sub-tab contains all client-related quotes that you create for a carrier or general agency. The quotes are divided into Active, Drafts, and Archived.

     

    NextBroker_ClientProspectCard_37.png

     

     

    Uploading Quotes

    To upload a quote, сlick the Upload Quote button and fill in the following data in the window that appears:

    • Select All: Select this checkbox to automatically fill in the Requested From field with all contacts from the carrier or general agency who are labeled as Quoting. Leave the checkbox blank to add the contacts manually.
    • Desired Effective Date: Select the date on which the quote should become effective.
    • Census Type: Choose one or several census types that are relevant to the quote.
    • Sent On: Select the date on which the quote is going to be sent.
    • Sent By: Select the employee who is going to send the quote.
    • Status: Choose one of the available statuses for your quote:
      • Draft: Place the quote record on the Drafts tab and send it later.
      • Sent: Send the quote.
      • Uploaded: Place the quote record on the Drafts tab and send it later.
      • Proposed: Place the quote record on the Active tab with the Proposed status but not send it.

            NextBroker_Sales_01.png

    • Manage files: Click this link to attach files to your quote. NextAgency will take you to the Attach Files subtab of the Upload Quote window, where you can select the files to be attached.

    When ready, return to the Quote Content sub-tab and click Upload.

     

     

    Requesting Quotes

    There are two ways to request a quote in NextAgency:

    • Click the Request Quote button and fill in the form that appears.
    • Request a quote from a draft by clicking Actions > Edit Draft and add the missing data in the form that appears.

            NextBroker_Sales_02.png

     

    The Request Quote form is similar to the Upload Quote form; however, now you cannot set up the sent date and change the status. Besides, you have to accompany the quote with a message.

     

    NextBroker_Sales_03.png

    When ready, click either Save Draft or Send. As a result, the status of the quote on the Active subtab will change to Sent.

     

     

    Other Quote-Related Actions

    It is also possible to do the following actions with the quotes:

    • Add attachments: Add further attachments to the quote, quote draft, or archived quote.
    • Add notes: Add an HTML formatted note to the quote, quote draft, or archived quote. After you add a note, you can edit it from the same Actions column.

            NextBroker_Sales_04.png

    • Archive: Archive the quotes and quote drafts and move them to the Archived tab.
    • Convert to proposal: Convert the quotes and quote drafts to proposals and move them to the Drafts tab of the Proposals page.

            NextBroker_Sales_05.png

    • Unarchive: Remove the quote from the Archived tab back to the Drafts tab.

     

     

    Proposals

    The Proposals subpage contains all client-related proposals that you create for a carrier or general agency. The proposals are divided into Sent, Drafts, and Archived.

    NextBroker_Sales_06.png

     

     

    Adding Proposals

    To add a proposal, сlick the Add Proposal button and fill in the following data in the window that appears:

    • Sent To: Select the contacts to whom the proposal will be sent.
    • Sent On: Select the date on which the proposal is going to be sent.
    • Effective Date: Select the date on which the proposal should become effective.
    • Sent By: Select the employee who is going to send the proposal.
    • Quote Type: Select the type of the quote relevant to the proposal – Health, Dental, Vision, Life, or Other. It is also possible to select several quote types.

            NextBroker_Sales_07.png

    • Add files: Click this link to attach files to your proposal. NextAgency will take you to the Attach Files subtab of the Upload Quote window, where you can select the files to be attached. If the files have not been uploaded yet, NextAgency will suggest that you upload them.

            NextBroker_Sales_08.png

    When ready, return to the Proposal Content subtab and click Add.

     

     

    Sending Proposals

    There are two ways to send a proposal in NextAgency:

    • Click the Send Proposal button and fill in the form that appears.
    • Send a proposal from a draft by clicking Actions > Resume and add the missing data in the form that appears.

            NextBroker_Sales_09.png

     

    The Send Proposal form is similar to the Add Proposal form; however, now you cannot set up the sent date and change the status. Besides, you have to accompany the proposal with a message.

    NextBroker_Sales_10.png

     

    When ready, click either Save as Draft or Send. As a result, the proposal will be moved to the Sent subtab.

    Other Proposal-Related Actions

    It is also possible to do the following actions with the proposals:

    • Add attachments: Add further attachments to the proposal.
    • Add notes: Add an HTML formatted note to the proposal. After you add a note, you can edit it from the same Actions column.
    • Archive: Archive the proposals and proposal drafts and move them to the Archived tab.
    • Unarchive: Remove the proposal from the Archived tab back to the Drafts tab.

     

     

    Enrollment Kits

    On the Enrollment Kits subpage, you can create enrollment kits for employers and carriers. Click Create Enrollment Kit and fill in the following data:

     

    NextBroker_ClientProspectCard_40.png

     

    • Select Plan/Carrier tab: Select a plan/carrier to add to the kit by clicking Add Plan/Carrier. This will open the Custom Carriers and Plans page where you can make a selection. When ready, click Select Carrier.

     

    NextBroker_Sales_12.png

     

    • For Employer tab: Fill in the form to send the enrollment kit to the employer. Specify the recipient, desired effective date, status, and edit the note, if necessary. Click Add files to attach the files to the kit, if necessary. When ready, click either Save Draft or Send Kit To Employer.

     

            NextBroker_Sales_13.png

     

    • For Carrier tab: Fill in the form to send the enrollment kit to the carrier. Specify the recipient, desired effective date, status, and edit the note, if necessary. Click Add files to attach the files to the kit, if necessary. When ready, click either Save Draft or Send Kit To Carrier.

     

            NextBroker_Sales_14.png

     

    You can also convert the enrollment kit to carrier by clicking Actions > Convert to Carrier. As a result, the kit will be moved to the Carrier tab.

     

    NextBroker_Sales_15.png

     

    It is also possible to archive the kit by clicking Actions > Archive. As a result, the kit will be moved to the Archived tab, from where you can also unarchive it.

     

    NextBroker_Sales_16.png

     

  • This page contains demographic information about the client’s employees, such as age or marital status. This data is needed to estimate the health care costs and is used for quoting purposes only, without being linked to the client's actual HR system. You can view the records by selecting the census type from the drop-down list.

    NextBroker_ClientProspectCard_26.png

    You can also add new employees to the census by clicking the Employee button next to the drop-down list.

    NextBroker_ClientProspectCard_27.png

    The following actions are available for the census:

    • Set Coverage: Set the coverage status for the census.

            NextBroker_ClientProspectCard_28.png

    • Set Dependent Status: If a person in the list is a dependent, i.e. a spouse of a child of an employee, you can specify the exact status.

            NextBroker_ClientProspectCard_29.png

    • Delete Selected: Remove the selected employee record together with dependents.

            NextBroker_ClientProspectCard_30.png

    • Import: If you need to add a large amount of employee records, it would be more convenient to run a bulk import from an Excel file. You need to download the import template, fill it in, and then upload it to NextAgency.

            NextBroker_ClientProspectCard_31.png

    • Export: Generate an Excel file with employee data from the census.
    • Quote: Send a quote request for the case to a carrier or general agency.

    NextBroker_ClientProspectCard_32.png

    Employees

    This page contains a list of the client’s employee records. Here you can do the following:

    • Add new employees or existing contacts

    NextBroker_ClientProspectCard_33.png

    • Filter the employees by type, state, zip code, and date of hire

    NextBroker_ClientProspectCard_34.png

    • Copy all or several employees to the census

    NextBroker_ClientProspectCard_35.png

    • Run a bulk import of the employees

    NextBroker_ClientProspectCard_36.png

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